What to Prepare Before Hiring a Brand Designer

Hiring a brand designer is an exciting step — but to get the most out of the process (and your investment), preparation is key. Before your first design call, here’s what you should have ready.

Define Your Business Goals

Know exactly what you want your brand to achieve — whether it’s attracting high-end clients, building trust, or breaking into a new market.

Understand Your Target Audience

A strong brand speaks directly to your ideal customer. Gather insights about who they are, what they value, and how they make buying decisions.

Collect Inspiration

Mood boards, Pinterest pins, and competitor examples help your designer understand your vision.

Review Your Current Branding

If you already have a logo, color palette, or brand guidelines, decide what stays, what goes, and what evolves.

A little preparation goes a long way toward creating a brand you love — and one that works hard for your business. At Islanova Studio, we guide you through every step of the process to make sure your brand identity is unforgettable.